Since then, ONE R has been recognised as one of TIME magazine's best inventions of 2020. In 2020, Insta360 entered a strategic partnership with Leica to help produce the ONE R 1-Inch Edition. Since then, Insta360 has also opened offices in Los Angeles, Tokyo, and Berlin and it hosts 500 employees globally. This was with the first in the ONE series, Insta360 ONE. Insta360 later began to recognise the benefits of 360 video go far beyond standard 360 video, and began pioneering a new type of action camera, a 360 action camera that uses 360 video as a tool to create traditional flat framed content. Īfter graduating, Liu and his team moved to Shenzhen and founded Insta360 in 2015 to begin developing and manufacturing 360-degree cameras as they found the current market standard did not fulfill their needs. Liu's first product was a smartphone app for live streaming, but he quickly expanded the firm's product portfolio by developing an accessory to turn a smartphone into a 360-degree camera. Liu recognized the potential of 360 when he attended a music concert and wanted to develop products to record and share such powerfully moving events. Insta360 CEO JK Liu ( 刘靖康) met his co-founders while studying computer science at Nanjing University. It makes action cameras, 360-degree cameras, editing software for mobile and desktop and 180-3D cameras. ( Chinese: 影石创新科技股份有限公司), doing business as Insta360, is a camera company headquartered in Shenzhen, Guangdong, with offices in Los Angeles, Tokyo and Berlin.
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